Provider Institute of Australia

Feb 2017 – September 2024
Co-Founder & Director

I have supported organisations of all sizes and backgrounds to manage their compliance obligations in complex, heavily regulated operating environments including Disability, Aged Care, and Child Safety.

Key Responsibilities

• Collaborated with individuals at all organisational levels, from Boards and Executive teams to direct support workers, to understand, develop, and implement key project deliverables.
• Engaged with community members to co-design and deliver accessible resources in print, audio, and visual formats.
• Successfully managed multiple complex projects from inception to implementation, focusing on collaboration between internal teams and key stakeholders. Notable clients include the Australian Government, the Gold Coast Primary Health Network, and UnitingCare Community.
• Developed and executed annual strategic marketing plans, managing quarterly campaigns to achieve key objectives.
• Facilitated annual Strategic and Operational Planning workshops, engaging all team members in shaping organisational goals and strategies.
• Led the design, development, and ongoing maintenance of the Provider Institute platform, a subscription-based membership website built on WordPress, managed through WooCommerce Subscriptions and WooCommerce Memberships.
• Spearheaded the development of comprehensive inbound marketing campaigns, driving engagement and achieving strategic business objectives.
• Created content for online publishing and sharing on social platforms, including written copy, video production, and motion graphics.
• Developed and implemented online courses using the WooCommerce Courses (Sensei) eLearning module.
• Managed all eCommerce components with WooCommerce, overseeing product setup, configuration, order processing, and subscription management.
• Ensured the timely and accurate release of critical legislative and regulatory changes essential to providers’ daily operations.
• Oversaw technical improvements and feature releases across the platform.
• Managed a member-only support desk, integrating Freshdesk Omnichannel, Fresh Chat, and Freshdesk Contact Centre.

---

You & Co

Oct 2016 – Feb 2017
Account Manager

I acted as a key liaison between clients and internal teams, ensuring the successful planning, execution, and optimisation of inbound marketing strategies.

Key responsibilities

• Cultivated and maintained strong client relationships by thoroughly understanding their business goals, challenges, and needs.
• Led the creation and execution of content marketing, email marketing, and lead nurturing campaigns, driving measurable results.
• Directed client onboarding through HubSpot, ensuring a seamless transition and a solid grasp of the inbound marketing methodology.
• Prepared and presented comprehensive performance reports to clients, showcasing campaign successes and identifying areas for improvement.
• Provided technical advice and feedback to internal teams, ensuring that outcomes consistently aligned with client objectives.
• Pursued ongoing professional development through HubSpot, staying current with the latest trends, tools, and best practices in inbound marketing.

---

Digital Dealer

Jan 2012 – Oct 2016
Senior Digital Producer and Studio Manager

I was responsible for overseeing and managing website design and development projects for automotive dealerships, and National and International automotive brands.

Key responsibilities

• Collaborated closely with clients and external stakeholders to fully understand project requirements, key deliverables, and timelines.
• Developed comprehensive project briefs and guidelines to effectively steer internal teams.
• Worked alongside internal team leaders to ensure timely and accurate delivery of project milestones.
• Managed all studio projects to guarantee on-time delivery within budget constraints.
• Maintained frequent and consistent communication with clients and external stakeholders to ensure alignment.
• Provided final approval on project concepts, assets, and functional previews prior to launch.

---

Certifications

Cyber Security Risk and Strategy
RMIT University – Download

Infection Control Training – COVID-19
Australian Government Department of Health – Download

NDIS Worker Orientation Module
NDIS Quality and Safeguards Commission – Download

Inbound Certification
Hubspot

---

Expertise

---

Technical Proficiency