Branding — Provider Institute of Australia
Provider Institute of Australia underwent a significant rebrand in 2022. My goal was to redefine the company’s visual identity, key messaging, and market positioning.
Key Responsibilities:
- Brand Strategy
- Vision / Mission / Values
- Graphic Design
- Website Design
- Video Production
Technical Tools:
- Adobe Illustrator
- Adobe XD
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- WordPress
- Visual Studio Code
- Github
With many competitors starting to enter the provider registration and compliance space, it was important that I cemented Provider Institute as one of the pioneers in the field.
“The Gold Standard in Provider Compliance.”
I achieved this by brainstorming and reworking the company’s key messaging to help set the foundation for the visual elements that would follow.
I then developed a bold colour palette centering on the ‘Gold Standard’ attribute of the messaging, which helped set the tone for a new logo and brand identity.
