1. Refresh Brand Identity

I conducted a half day branding workshop with all internal stakeholders to collaborate on strategic intent (Vision, Mission, and Value statements), and to establish a direction in which this could be communicated in a visual and written form.

Following the workshop, I was able to revamp the company’s visual identity to resonate with the brand’s vision, ensuring greater brand recognition and consistency across all application. I developed a comprehensive style guide that captured this refreshed aesthetic in line with the company’s core values, which was approved by all internal stakeholders and distributed across the organisation.

2. Improve Website Performance

Prior to my undertaking of this project, Tarampa had a single outdated website for its two separate brands, Tarampa Lodge (Assisted Living Accommodation), and Tarampa Assist (NDIS Services). Although there is overlap in some instances, each brand ultimately has its own target market.

It was therefore my recommendation to register separate domains for each brand, along with a landing page that could be used to divert traffic based on the visitor’s intent. I would then design a custom website layout utilising the refreshed branding and style guide, to set the foundation for a responsive WordPress multi-site theme that meets AA accessibility standards:

• Tarampa
• Tarampa Lodge
• Tarampa Assist